- Color psychology
- Colour psychology
- Color wheel
- Colours and moods chart
- Color psychology chart
- Color emotions
- How color affects the brain
- Calming colours mental health
Color psychologyThe meaning of colors can vary depending on culture and circumstances. Each color has many aspects to it but you can easily learn the language of color by understanding a few simple concepts which I will teach you here. Color is a form of non verbal communication. It is not a static energy and its meaning can change from one day to the next with any individual - it all depends on what energy they are expressing at that point in time. For example, a person may choose to wear red on a particular day and this may indicate any one or more of the psychological meanings of the color red, including the following:. Red is the color of energy, passion, action, ambition and determination. It is also the color of anger and sexual passion. For more on the meaning of colors for the color red. From a negative color meaning it is also a sign of pessimism and superficiality. It is optimistic and cheerful. However it can also suggest impatience, criticism and cowardice. It can mean both self-reliance as a positive and possessiveness as a negative, among many other meanings. For more on the color green. It can suggest loyalty and integrity as well as conservatism and frigidity. In the meaning of colors it can mean idealism and structure as well as ritualistic and addictive. Purple is the color of the imagination. It can be creative and individual or immature and impractical. For more on the color purple. It can also be impractical and idealistic. Pink can also be immature, silly and girlish. It is spiritual yet practical, encouraging common sense and a balanced outlook on life. It is unemotional and detached and can be indecisive. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the color psychology of gold implies affluence, material wealth and extravagance.
The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. At Help Scout we believe the problem has always been depth of analysis. These surface-level discussions leave us unequipped to make smart decisions about how to use the color spectrum to convey the right message with our marketing and branding. But why is such a potentially colorful conversation so unwaveringly shallow? Color psychology is the study of how colors affect perceptions and behaviors. But the truth is that color is too dependent on personal experiences to be universally translated to specific feelings. Research shows that personal preferences, experiences, upbringings, cultural differences, and context muddy the effect that individual colors have on us. So the idea that colors such as yellow or purple are able to evoke some sort of hyper-specific emotion is about as accurate as your standard palm reading. The key is to look for practical ways to make decisions about color. The bottom line is that there are no clear-cut guidelines for choosing colors for your brand. In a studyresearchers found that the relationship between brands and color hinges on the perceived appropriateness of the color being used for the particular brand. And while certain colors do broadly align with specific traits e. Additional research on color perception and color preferences shows that when it comes to shades, tints, and hues, men generally prefer bold colors while women prefer softer colors. Also, men were more likely to select shades of colors as their favorites colors with black addedwhereas women are more receptive to tints of colors colors with white added. Brands can easily work outside of gender stereotypes. Additional studies have revealed that our brains prefer immediately recognizable brandswhich makes color an important element when creating a brand identity. Choosing the right color can help your brand stand out. Research clearly shows that participants are able to recognize and recall an item far better — be it text or an image — when it blatantly sticks out from its surroundings. Two studies on color combinations, one measuring aesthetic response and the other looking at consumer preferencesfound that while a large majority of consumers prefer color patterns with similar hues, they also favor palettes with a highly contrasting accent color. In terms of color coordination, this means creating a visual structure consisting of base analogous colors and contrasting them with accent complementary or tertiary colors:. This concept plays a big role in marketing, too. Why does this matter? Understanding these principles will help keep you from drinking the conversion rate optimization Kool-Aid that misleads so many people. Consider, for instance, this oft-cited example of a boost in conversions due to a change in button color. The button change to red boosted conversions by 21 percent. Red, meanwhile, provides a stark visual contrast and is a complementary color to green. More sign-ups and more clicks are just single measurements — often misleading ones that marketers try to game simply because they can be so easily measured. Although different colors can be perceived in different ways, the descriptive names of those colors matter as well. Additional research finds that the same effect applies to a wide variety of products; consumers rated elaborately named paint colors as more pleasing to the eye than their simply named counterparts. It has also been shown that more unusual and unique color names are preferable for everything from jelly beans to sweatshirts. In fact, we may have raised more questions than answers. What a ripoff. Greg is a writer, marketing strategist and alum of Help Scout. Connect with him on Twitter and LinkedIn. What is color psychology? The problem with the psychology of color in marketing and branding There have been myriad attempts to classify how people react to different individual colors: Credit: The Logo Company But the truth is that color is too dependent on personal experiences to be universally translated to specific feelings. How to make practical decisions about color in your marketing and branding The bottom line is that there are no clear-cut guidelines for choosing colors for your brand.
Color wheelBrides wear white to symbolize their purity. What is it about the rainbow that gives most people a sense of happiness? Sure, it signifies the calm after a storm, but the colors themselves have an effect on our minds. There is a reason why people prefer certain colors over others. This preference says volumes about our personalities, because each color has an association with a reaction our brain has when we internalize it. Color psychology is a well-known, yet less explored branch of the study of how our brain perceives what it visualizes. As far as scientific research goes, there is not much to work with. However, the impact that colors have on our brains is used to manipulate our decision making by multiple facets of society. Colors related to red: MagentaBurgundyMaroon. Colors related to blue: TealTurquoise. Colors related to yellow: AmberBeige. Also check: Chartreuse. Also check: Salmon. Relevant colors: IndigoVioletLavenderMauve. Color is, simply stated, broken down white light. This is a dissection of light at different wavelengths and each wavelength is perceived as a separate color. Objects tend to absorb or reflect these wavelengths, so when we see a yellow lemon, it is the yellow wavelength that is being reflected while all others are being absorbed. We feel color. How or what we feel about it varies from person to person. Some colors give us a sense of serenity and calm;these usually lie within the blue side of the spectrum-that consists of purple and green too, known as the cool side. Others induce rage and make us uncomfortableor signify passion; these lie within the red spectrum-which includes orange and yellow, known as the warm side. Color perception is subjective, and certain colors have a very universal significance. This is coded into our reptilian brain, giving us that instinctive feeling of fire being dangerous and the beach being relaxing. Color psychology is a very important tool used by artists, interior decorators, and as a marketing mechanism in many industries. It is the palette used by Dali that makes his artwork bizarre, and amplifies the hyperrealism he intends to create. When we visit a museum to appreciate a work of art, we take it in through the colors we see because they invoke within us certain emotions, making the claim that everyone sees it differently a reality.
Colours and moods chartDo you feel anxious in a yellow room? Does the color blue make you feel calm and relaxed? Artists and interior designers have long believed that color can dramatically affect moods, feelings, and emotions. Certain colors have been associated with increased blood pressure, increased metabolism, and eyestrain. So how exactly does color work? InEnglish scientist Sir Isaac Newton discovered that when pure white light passes through a prism, it separates into all of the visible colors. Newton also found that each color is made up of a single wavelength and cannot be separated any further into other colors. Further experiments demonstrated that light could be combined to form other colors. If you have ever painted, then you have probably noticed how certain colors can be mixed to create other colors. Despite the general lack of research in this area, the concept of color psychology has become a hot topic in marketing, art, design, and other areas. Much of the evidence in this emerging area is anecdotal at best, but researchers and experts have made a few important discoveries and observations about the psychology of color and the effect it has on moods, feelings, and behaviors. Your feelings about color are often deeply personal and rooted in your own experience or culture. For example, while the color white is used in many Western countries to represent purity and innocence, it is seen as a symbol of mourning in many Eastern countries. Why is color such a powerful force in our lives? What effects can it have on our bodies and minds? While perceptions of color are somewhat subjective, there are some color effects that have universal meaning. Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility. Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference. How do people respond to different colors? Several ancient cultures, including the Egyptians and Chinese, practiced chromotherapy, or the use of colors to heal. Chromotherapy is sometimes referred to as light therapy or colorology. Colorology is still used today as a holistic or alternative treatment. Most psychologists view color therapy with skepticism and point out that the supposed effects of color are often grossly exaggerated. Colors also have different meanings in different cultures. Research has demonstrated in many cases that the mood-altering effects of color may only be temporary. A blue room may initially cause feelings of calm, but the effect dissipates after a short period of time. However, existing research has found that color can impact people in a variety of surprising ways:. Studies have also shown that certain colors can have an impact on performance. No one likes to see a graded test covered in red ink, but one study found that seeing the color red before taking an exam actually hurt test performance. While the color red is often described as threatening, arousing or exciting, many previous studies on the impact of the color red have been largely inconclusive. The study found, however, that exposing students to the color red prior to an exam has been shown to have a negative impact on test performance. In the first of the six experiments described in the study, 71 U. Color psychology suggests that various shades can have a wide range of effects, from boosting our moods to causing anxiety. But could the color of the products you purchase ever say something about your personality?
Color psychology chart
Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. For instance, heterosexual men tend to report that red outfits enhance female attractiveness, while heterosexual females deny any outfit color impacting that of men. Color psychology is also widely used in marketing and branding. Marketers see color as important, as color can influence a consumers' emotions and perceptions about goods and services. Logos for companies are important since the logos can attract more customers. This happens when customers believe the company logo matches the personality of the goods and services, such as the color pink heavily used on Victoria's Secret branding. Research shows that colors such as red tended to attract spontaneous purchasers, despite cool colors such as blue being more favorable. Color has a large impact on food. Color affects how people perceive the edibility and flavor of foods and drinks. For example, in food stores, bread is normally sold in packaging decorated or tinted with golden or brown tones to promote the idea of home baked and oven freshness. Additionally, a flavor can be intensified by a color. The color of placebo pills is reported to be a factor in their effectiveness, with "hot-colored" pills working better as stimulants and "cool-colored" pills working better as depressants. This relationship is believed to be a consequence of the patient's expectations and not a direct effect of the color itself. Blue light causes people to feel relaxed, which lead countries to add blue street lights in order to decrease suicide rates. How people are affected by different color stimuli varies from person to person. Color preference may also depend on ambient temperature. People who are cold prefer warm colors such as red or yellow while people who are hot prefer cool colors like blue and green. Gender has also shown to influence how colors are received, with some research has suggesting that women and men respectively prefer "warm" and "cool" colors. Psychologist Andrew J. Elliot tested to see if the color of a person's clothing could make them appear more sexually appealing. He found that, to heterosexual men, women dressed in the color red were significantly more likely to attract romantic attention than women dressed in any other color. The color did not affect heterosexual women's assessment of other women's attractiveness. Other studies have shown a preference for men dressed in red among heterosexual women. Contrary to the unanimous adult preference for blue, in children the color yellow is the most favored color, perhaps owing to its associations with happiness. Studies have shown that while people from the same region regardless of race will have the same color preferences, common associations connecting a color to a particular emotion may differ cross-culturally. Light and color can influence how people perceive the area around them. Different light sources affect how the colors of walls and other objects are seen. Specific hues of colors seen under natural sunlight may vary when seen under the light from an incandescent tungsten light-bulb: lighter colors may appear to be more orange or "brownish" and darker colors may appear even darker. If light or shadow, or the color of the object, masks an object's true contour outline of a figure it can appear to be shaped differently from reality. In particular, the trajectories of objects under a light source whose intensity varies with space are more difficult to determine than identical objects under a uniform light source. This could possibly be interpreted as interference between motion and color perception, both of which are more difficult under variable lighting.